Lean Back
into
Luxury

Creating a holistic luxury experience from concept design to implementation with the focus on materials, light, seating, UI and infotainment features.

Some of the key questions:​

• What defines luxury in the rear seats?

• What are new UI elements and materials that raise the bar in terms of haptic qualities and interaction?

• How can lighting, seating and infotainment features be orchestrated to fluidly change as a single entity depending on the situational needs within a luxurious atmosphere?

In close collaboration with our clients, we started creating numerous different concepts and use cases. From there the most promising concepts were turned into physical experience prototypes. Finally, a high-fidelity luxury concept car was built together with different stakeholders and partners.